Τhe OPINIONS view
"Opinions" is a Sister Company to one of the largest companies in retailing and distribution of athletic apparel and sport related hardware in the Mediterranean area and Eastern Europe. This company is named "Hellenic Flame S.A.". Combined these two companies own more than 100 retail shops and distribute some of the most globally appealing brands to an extensive network of independent retail operators.
The company focuses on elegant and daring people. Its prime target is to attract people who are involved in major events around the world, people who love to travel, opinion leaders who create images.
The brands and the products placed in the market by the Opinions group cover three major life-style categories.
- Casual: Every-day wear stylish shoes for people who wish to emphasize comfort and performance, people who love style and simplicity.
- Sport-Fusion: Sport inspired fashions for casual wear with an increased feeling and tendency towards fashion and design. For people who love to combine elegance and style while socializing in trendy cafes and restaurants.
- Dress: For High-Fashion lovers who associate their personalities with luxury items created by famous designers. The shoes to wear for formal and after-dark appearances when an extra touch of class is required.
Based on the above categories, there is a clear segmentation in all the Opinions retail points and in this way a very clear picture and environment is presented, thus creating a retail space where people can find the right shoe for their taste and personality.
